christmas adverts - coca-cola... holidays are coming

One sight that has become most familiar at Christmas is the arrival of the Coca-Cola Christmas commercial on television. It isn’t the most profound commercial. It will do its job and remind us to buy a coke for Christmas, but it’s not like any of us are setting a day aside to thank God for coke every December. It’s just a commercial; it just wants us to buy some coke.

As strange as it sounds and if we are being really honest, isn’t that a little similar to how some of us (Especially in the “Christianized west”) have started to look at the story of Jesus birth? We heard the nativity story every year since we were children. It’s like a simple commercial every December that God wants to use to try and get us to be a little kinder.
Is this the “real thing” God wanted to advertize to us when he set Angels in the sky that sang “Glory to God in the highest, and on earth peace among men with whom he is pleased” (Luke 2:14) or is there a message we have forgot?
The truth is, Christmas is the story of how a perfect God laid aside the splendor of a heavenly throne to come a dwell amongst broken people like you and me. God doesn’t want us to look at the nativity story like we do the coke commercial, something that comes around once a year and reminds us to buy into niceties for the holidays, he wants us to be awakened by it to see the unfathomable depths of his great love for us. 

Christmas reminds us that Jesus gave up majesty to be our Immanuel, God with us. It is the greatest act of love anyone will ever show you. Remember this Christmas, that Jesus came so that you could have a way of knowing and seeing God’s love and that in him is all the kindness that you and I will ever need.

Andrew Griffiths