personality v character

"two fundamentally different ways of viewing productivity and life: the personality ethic and the character ethic. The personality ethic looks mainly at externals as the way to be more productive and effective — how you relate to people, what tactics you use to get things done, and what techniques you follow to accomplish your goals. It might affirm the importance of character, but it is just one ingredient among many. The character ethic, on the other hand, looks first at who you are. It says that true success is not first defined by externals, and the way to live an effective life does not come first from technique. True and lasting effectiveness comes from character, which is not simply an ingredient of an effective life but foundational to it. Techniques do have their place, but only as building blocks upon a foundation of genuine character"

Matthew Perman, What's best next?